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Sponsorship Marketing: A Study in Engagement for Canadian Artists and Cultural Organizations

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Mar192015

Sponsorship Marketing: A Study in Engagement for Canadian Artists and Cultural OrganizationsCulture Days | Canada wide | 2015
Lorraine Patterson

White paper on Sponsorship Marketing for artists and cultural organizations; includes backgrounder and trends in sponsorship marketing, valuation, relationship building and examples.

"This white paper expands on the webinar titled “Sponsorship Marketing: A Study in Engagement” presented by Culture Days on January 22, 2015. It is important to consider the title of the presentation as it establishes much of the approach that was considered. Sponsorship Marketing is not philanthropy and so the presentation, and indeed the very language used, move away from fundraising and focus on marketing opportunities for both the selling organization and the corporate buyer. Moreover, such opportunities are considered against the importance and relevance of engagement."

Written by Lorraine Patterson of the Stratford Festival and published by Culture Days.

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Culture Days

http://culturedays.ca/en

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