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AFCY shows its innovative spirit by partnering with Aaron Leighton to create its first illustrated mission statement<\/strong><\/p>\n TORONTO, ON. (September 5, 2012):<\/p>\n \u00ab\u00a0A picture, they say, is worth a thousand words. By extension, an illustration can enhance or even replace a thousand words. Arts for Children and Youth (AFCY) is so pleased to partner with Toronto illustrator Aaron Leighton to create the organization\u2019s first visual mission statement.<\/p>\n \u201cWe have been talking about this for such a long time\u201d says Julie Frost, AFCY\u2019s artistic and executive director. \u201cWe hope representing our work in visual form will help better communicate what we do and how we do it. This is pioneering step for AFCY \u2013 to my knowledge there is no other Toronto arts organization that has translated their work into pictures. We are an organization driven by creativity; it makes perfect sense to me that we represent what we do artfully!\u201d<\/p>\n \u201cIt all began when AFCY met with Aaron to see how we could partner. What resulted was that we both saw art making as a way to give back to communities in Toronto. It was that magical mix of good timing and meeting the right illustrator. His professional practice hinges on collaboration and building community through the arts, so we are really fortunate to have him on board for this project,\u201d says Frost.<\/p>\n \u201cWe updated our logo and website in 2008. Creating a new visual mission statement is the organization\u2019s push to a more unified look to all of our marketing materials and a means to showcase our high capacity to work creatively and collaboratively,\u201d says Frost.<\/p>\n Leighton\u2019s whimsical style fits the organization\u2019s current look and brand identity. He developed a digital illustration so that we can adapt it to all the marketing and communications materials we produce, such as our brochures and newsletters and on our website and even perhaps on our social media pages.<\/p>\n \u201cWe had so much in common with what Aaron was doing for artists. Our goals aligned so well. At AFCY, our motto is to Cultivate Creativity, Engage Community. And what Aaron is doing with the artist collective, the Nook, is very similar, \u201d said Frost.<\/p>\n The new logo and website look reflects AFCY\u2019s professional personality, and appeals to the organization\u2019s audience.<\/p>\n This change coincides with AFCY\u2019s exciting new 2012-13 programming.\u00a0\u00bb<\/p>\n -posted with permission from Julie Frost, Executive & Artistic Director, AFCY<\/em><\/p>\n Read ArtBridges\u2019 profile on Arts for Children and Youth (AFCY)<\/a> here. AFCY shows its innovative spirit by partnering with Aaron Leighton to create its first illustrated mission statement TORONTO, ON. (September 5, 2012): \u00ab\u00a0A picture, they say, is worth a thousand words. By extension, an illustration can enhance or even replace a thousand words. Arts for Children and Youth (AFCY) is<\/p>\n
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