Breaking Attendance Barriers: Why People With Interest Do Not Visit
“Research shows that a sizeable portion of people who report interest in visiting museums and other cultural organizations do not actually walk in the door. What gives? The first step to motivating attendance is understanding why interested audiences do not attend. This webinar hosts guest speakers from market research and predictive technology firm IMPACTS Research & Development – they will identify the most frequently cited barriers, from difficulty planning to preferring to watch Stranger Things on the couch. lMPACTS will provide an overview of the top data-backed barriers leading potential visitors to choose another leisure activity, and arm webinar attendees with trend research to inform the creation of strategies to overcome each of the top barriers.
Join us for this 45-minute presentation, with a 15-minute Q&A session.
Apr 21, 2020 2:00 PM EST.
-from Culture Days
