« Scarborough Arts’ EAST Collective is pleased to offer free professional development workshops for youth aged 16-24. Learn about the business side of being an artist; find out where you can access resources to plan, fund, promote and successfully execute your event or project; and network with arts management and music industry professionals.

Here are the workshops being offered:

Thursday, April 9, 2015: MARKETING YOUR BRAND
Facilitated by: Priya Ramanujam, Co-Founder and Editor-in-Chief, Urbanology Magazine

What’s in a brand? You will learn about various marketing strategies that will allow you to effectively promote and/or sell your practice, craft, or brand. The workshop will also touch upon how arts managers can identify and craft a specific marketing strategy for someone else’s brand or creative practice.

With social media being the widespread mode of promotion nowadays, the workshop will additionally focus on social media etiquette and on identifying how to leverage various social media outlets for a more impactful outcome.

Thursday, April 16, 2015: FUNDRAISING STRATEGIES
Facilitated by: Mike Prosserman, Founder and Executive Director, UNITY Charity

Every project or program requires financial support for it to take place. Learn about the different ways of fundraising to support your projects, including public and private sector funding, sponsorships, events and earned revenue, and individual donations. This is a hands-on workshop where you will get the chance to build a realistic fundraising plan for an existing project.

Wednesday, April 29, 2015: BUDGETS
Facilitated by: Patrick Warner, Associate Application Specialist, Yardi

Learn to create the right budget for your project! Through existing budget templates, learn how to build a working budget that suits the type of project or event that you are planning. Learn tips and tools on how to be effective in tracking your finances, managing your cash flow, and keeping your costs within your budget limits.

Thursday, May 14, 2015: SOCAN
Facilitated by: Yui Lau, Information Officer, SOCAN

Learn about SOCAN (the Society of Composers, Authors and Music Publishers of Canada) – a vital organization in Canada’s music industry – what they do as an organization and what they can do for you as a musician, producer, or music manager. This workshop will also help you understand your rights as an artist.

All workshops are free, and will take place at Scarborough Civic Centre, from 6 to 8:30 pm. For more information and to register to these workshops, contact Dania Ansari at 416-698-7322 or email east AT scarborougharts DOT com.

Visit our Facebook event page for the latest updates on these events, and our website for more information. »

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